Our Projects
The British Marine Federation (BMF) is actively engaged in
promoting the interests of its members through several strategic
projects and initiatives.
Poole Afloat 2011 |
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On The Water
On The Water is the consumer brand of the BMF
which aims to raise the awareness of boating, breakdown the
barriers to entry and most importantly, encourage regular
participation in boating.
Ultimately the goal is to increase the number of active boating
participants of which there is currently around 3.2 million people
who get on the water each year across a range of boating activities
from kayaking to sailing to inland boating.
Background
The five-year project was launched
in January 2010 and since then have launched the website, supported
numerous regional events and directed consumer enquiries to
members.
The Next 12 Months
This year’s level of
activity is in line with the original five year plan for the
project, and over the next 12 months, a series of live events
linked together via an email campaign that will be sent to an
existing OTW database. Some of the activities will be land based
with simulators while other activities will be on water ‘in-craft
activities’ both at shows and in the regions.
“We’re delivering a year of events aimed at
raising the awareness of boating, and giving people the chance to
learn more about how to get on the water, where to get on the
water, and who to approach for help and advice.”
Michael Enser - Head of Marketing
See the full programme below:
- WestQuay Shopping Centre, 2 Sept 2011 Kayak Simulator
- Thames Festival, 10-11 Sept 2011 Kayak Simulator
- PSP Southampton Boat Show, 16-25 Sept 2011 Try-A-Boat
- Tullett Prebon London Boat Show, 6 – 15 Jan 2012
Try-A-Boat
- East Anglian Game and Country Fair, 28 -29 April 2012 Kayak
Simulator
- Poole Afloat, 16th June (TBC) 2012 Try-A-Boat
This activity is supported by a website which provides
ideas to get on the water and advice about buying a boat - all
promoting BMF members.
Member Opportunties
Members can get involved with events on a number of levels, from
simply helping to man the stand, providing kit such as simulators,
competition prizes and product placements to providing advice on
getting started, where to go boating, what boats to go out in, what
equipment to use etc
For more information please contact Michael
Luke on 01784 223617 or email mluke@britishmarine.co.uk
The Green Blue
The Green Blue project is an innovative
environmental awareness programme set up by the British Marine
Federation (BMF) and the Royal Yacht Association (RYA) to help boat
users, marine businesses and sailing clubs to reduce their impact
on our coastal and inland waters.
The Green Blue raises
awareness, conducts scientific research, identifies environmentally
friendly products and offers easy best practice advice to anyone
who seeks to make boating in the UK as sustainable as
possible.
For more information visit the website