London Games 2012 :

Tourism

The opportunity for the marine industry, following a successful Games in the UK, is significant. There are many fantastic opportunties for businesses to provide accommdation during the games, while the increased expoure the industry will enjoy will create a lasting and postive legacy. However, it is important to temper such enthusiasm with an appreciation for the possible pit-falls

It is not widely understood that Olympic events generally result in a reduction in inbound tourism while the event is being held, immediately surrounding the venues. Businesses need to be aware of important facts, such as these, in order to make the most of the long-term opportunties that games have to offer. The BMF will be issuing regular updates to members in order to ensure the most benefit is realised for the highest number of businesses. Some issues to conisder include;

• Availability of event services and materials (marquees, for example) may be limited during the Games
• Logisitical disurption may occur, on roads and other transport networks
• The majority of the inbound tourisim benefits of the Games will be realised after the event has finished
• Strict branding guidelines will limit the ability of businesses to directly benefit from the Games
• Domestic tourism for businesses operating away from Olympic venues may be boosted by those wishing to escape London during the event
• An influx of international media provides an opportunity to promote leisure marine tourism to a global market
• National Tourism Bodies will be working to support tourism businesses before, during and after the games - you can find out more about these organisations by visiting the Games' Directory

The recommended text below is good start to understanding the subtlties of the tourism market during previous games.

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