How to Sell - A Practical Step by Step Guide
Having “the edge” when it comes to selling your goods and
services is essential for your business, especially in today’s
difficult economic climate. The better you are at selling,
the bigger the return and success for your company.
Objective:
To provide participants with the skills to
communicate more effectively with customers, colleagues and
staff. Skill development is through a series of practical
exercises using the participant’s real business situations.
Learning is through ‘doing’ not lecturing. Exercises are
coached intensively so that participants can see immediate change.
Some exercises are videotaped with individual review.
Programme Outline:
- Baseline - Assess how you
look and sound to others in a sales meeting
- Meeting Opener - Set the
tone of the meeting as assertive yet ready to listen
- Listening Skills - Focus on what is actually
being said, control the pace and give yourself think time
- Handling Emotion - Recognise and deal with
emotion from a customer in order to keep on track
- Probing Techniques - Gather information
without interrogation, allow others to talk
- Negotiating - Learn to ‘get’ before you ‘give’
and know your limits
- Saying ‘No’ - How to say ‘no’ with tact yet
keep the meeting moving forward
- Physical Skills - Learn the importance of
posture, eye contact and tone of voice in a sales meeting
This course runs from 9:00 -
17:00
Fees:
BMF Members: £155.00 + VAT
Non Members: £240.00 + VAT
Link here to more
information about this course
For further information and future dates, please contact Liv
Whetmore in the Training Department on (01784) 223631 or
e-mail: lwhetmore@britishmarine.co.uk.
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